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Red Book Connect Featured on Huffington Post

Ian Altman, Author and Huffington Post contributor In the absence of value, the conversation turns to price. But what if there is real value? “Price matters most when the person doing the selling thinks price matters most,” said Ian Altman, a #1 Amazon Bestselling author of _“Upside Down Selling”:http://www.amazon.com/Upside-Down-Selling-Integrity-based-Predictable/dp/0985733306/ref=sr_1_1?s=books&ie=UTF8&qid=1402587491&sr=1-1&keywords=upside+down+selling _and _“Same Side Selling”:http://www.samesideselling.com/, _in a […]

Ian Altman, Author and Huffington Post contributor

In the absence of value, the conversation turns to price. But what if there is real value?

“Price matters most when the person doing the selling thinks price matters most,” said Ian Altman, a #1 Amazon Bestselling author of _“Upside Down Selling”:http://www.amazon.com/Upside-Down-Selling-Integrity-based-Predictable/dp/0985733306/ref=sr_1_1?s=books&ie=UTF8&qid=1402587491&sr=1-1&keywords=upside+down+selling _and _“Same Side Selling”:http://www.samesideselling.com/, _in a recent blog featured on The Huffington Post and GrowMyRevenue.com.

The article dispels some common misconceptions about what actually motivates customers – especially C-level executives – when they’re in the market for a technology vendor.

Altman used Red Book Connect as a tangible example of how salespeople can uncover real challenges facing restaurant managers and operators and how the company’s best-in-breed solutions can eliminate them.

View the original article at GrowMyRevenue.com and HuffingtonPost.com.

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