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Wouldn’t it be cool if… restaurant managers embraced geobloggers?

First off, let’s make sure that we’re all on the same page: Geoblogging [jee-oh-blŏg-ing) -verb 1. the process of attaching specific geographic location information to blog or blog-like entries. Just like the barcode trend I saw at SXSW’s interactive media conference, I also noticed how people are enthusiastically using mobile apps like Gowalla and/or Foursquare […]

First off, let’s make sure that we’re all on the same page:

Geoblogging [jee-oh-blŏg-ing) -verb 1. the process of attaching specific geographic location information to blog or blog-like entries.

Just like the barcode trend I saw at SXSW’s interactive media conference, I also noticed how people are enthusiastically using mobile apps like Gowalla and/or Foursquare to “check in” to their favorite places, be they parks or gyms, or as you may have guessed, dine-in restaurants or fast food chains. App users can quickly see other visitors in the same place as they are, when and where their friends have checked in, and can even generate or reference things in the open-text comment section (menu tips?) for/from other patrons.

Wouldn’t it be cool if restaurant managers regularly monitored the geobloggers that frequent their place of business? We’ve all seen both positive and negative reviews on Yelp, imagine how surprised a guest would be to see the manager stopping by to comment on their happy or not-so-happy experience before they left. Or imagine a manager who could now recognize just how frequently you’re visiting their establishment, and what you’re saying about them each time you visit. Almost a year ago we saw P.F. Chang’s China Bistro doing just this sort of thing via Twitter. This is clearly an assumption, but I’m guessing that the woman that received the free appetizer and dessert by simply tweeting where she was and how much she liked their lettuce wraps is now a customer for life. Less than $15 and less than 15 minutes. I’d say that’s a deal. You can watch the vid here.

Some questions: Have you ever “checked in”? What would you think if a manager approached you about your post? Is anyone else already doing this?

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