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The Top 3 Reasons for Restaurants to Go Mobile

It’s time for restaurants to move out of the dark desktop ages and into the modern mobile world, said Larry Abramson, CEO of Red Book Connect in an article on fsrmagazine.com. While the global restaurant industry continues to push close to $2.1 trillion in revenue, “its technology remains far behind comparable industries,” he wrote. Take […]

It’s time for restaurants to move out of the dark desktop ages and into the modern mobile world, said Larry Abramson, CEO of Red Book Connect in an article on fsrmagazine.com.

While the global restaurant industry continues to push close to $2.1 trillion in revenue, “its technology remains far behind comparable industries,” he wrote.

Take for example, the pharmaceutical industry, which clocks in at approximately $1.2 trillion, or the telecom market, which falls between $1.5 and $1.7 trillion.

The difference between the restaurant industry and its tech-savvy peers, said Abramson, is that “these other industries have adopted technologies that are conducive to growth, employee development, higher profit margins and superior work environments.”

The solution for the restaurant industry? “Take restaurant operations mobile,” said Abramson.

He described the three reasons restaurant operations need to go mobile.

1. Mobile Meets Restaurant Managers in Reality

“If a manager is stuck staring at a computer screen in the back – or stuck working two or three extra hours per day to fit in computer work – the technology is failing,” he said.

“The manager should be able to handle scheduling, inventory, hiring, inventory, finance, and procurement from a smartphone or tablet.”

Likewise, Abramson added, “job candidates should be able to submit an application from a smartphone and begin job training from that same mobile screen.”

2. Mobile Slashes IT Costs

“From a cost perspective, mobile technology is leveling the playing field and enabling any proprietor to test software without committing to profit-gouging proprietary systems that rely on desktops, antiquated touch screens, and aging POS systems.”

3. Mobile is Key to Better Marketing

Restaurants typically operate on razor-thin margin, meaning even single-digit savings can raise the bottom line. For large chains, that could easily translate to millions of dollars in savings.

“Once you use mobile technology in marketing, however, you make the leap from savings to higher earnings,” added Abramson.

“Location-based applications already allow restaurants to see who is dining, what they’ve ordered in the past, and how frequently they’ve dined. If a restaurant is also using a mobile- and cloud-based system to track inventory, suddenly they can merge operational efficiency with marketing.”

The morale of the story? “The restaurant industry now has technological business tools on par with what the comparably sized pharmaceutical and telecom industries use. Restaurants just need to ditch the desktops that are holding them back.”

Read the full article at http://www.fsrmagazine.com/restaurant-consulting/ditching-desktop.

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