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How Restaurants Are Responding to the Pokemon Go Craze

By now you’ve surely encountered someone who has mentioned Pokémon Go, the latest augmented reality game that has people jumping out of their seats and into the streets to find and capture Pokemon. This has literally become a game-changer for businesses – and especially restaurants. How, you ask? Here’s how Forbes put it: Pokémon GO […]

By now you’ve surely encountered someone who has mentioned Pokémon Go, the latest augmented reality game that has people jumping out of their seats and into the streets to find and capture Pokemon. This has literally become a game-changer for businesses – and especially restaurants. How, you ask?

Here’s how Forbes put it:

Pokémon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for the iconic creatures, but it also transforms local landmarks and businesses into Pokémon Gyms (where trainers go to train their Pokémon and battle other teams) and PokéStops, which players can physically visit to stock up on free accessories and items like PokéBalls.

So, what does this mean?

Teams are meeting in otherwise unfrequented restaurants to interact with the game at a more advanced level. And they aren’t popping in and out – they’re stayin’ and payin’!

“We’ve had a non-stop flow of people coming in, and sales are through the roof,” said Nicole Spirito, general manager of the Flying Saucer Pizza to Bon Appetit. “So we’ve embraced the craze.”

The following restaurants have completely capitalized on the movement, and we couldn’t be more amused at their efforts.

1. Snack Bar, Austin

2. Fat Grass Restaurant & Bar, Bay City

3. Wyomissing Family Restaurant, PA

4. Chilantro, Austin

5. Jimmy John’s, Chicago

It’s worth mentioning that if your restaurant isn’t a current Gym or Pokéstop, the Pokémon Go developer, Niantic Labs, is working on a way for businesses to apply to be a sponsored location. Eager to start? You can actually start submitting requests here.

Still not convinced about this whole phenomenon? Head over to New Mexico Restaurants‘ blog about how to successfully start implementing promotions. We strongly encourage you to pick one method and test it out. Once you see the outpour of new customers hit your restaurant you’ll be a converted fan in no time.

Our favorite promo? Offer a discount to customers that show the app on their phone while dining. That way, if you’re one of the restaurants doomed with no Pokémon, players will still be encouraged to come in and score a deal.

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