Beef Up Your Onboarding Process with Restaurant Training Videos
You know the restaurant training and onboarding drill. Seven days of “classroom” training followed by a few precious hours of shadowing with their buddy. There are documents out the you-know-what and while you feel good about your program … you’d really like to see more engagement with your younger team members. Now, imagine it’s week […]
You know the restaurant training and onboarding drill. Seven days of “classroom” training followed by a few precious hours of shadowing with their buddy. There are documents out the you-know-what and while you feel good about your program … you’d really like to see more engagement with your younger team members.
Now, imagine it’s week five. Your newbies are feeling the firehose of information flood over them. It’s a good thing, but you know they’re getting a lot thrown at them at once.
You pop in and check on the class who are in the middle of the “Upselling in the Restaurant” lesson. You notice a few of them look completely unengaged. It’d be fine if they were vets – but these are true greenhorns, this is their first job and you’re giving them a chance.
After the day is over, you ask some questions about the day’s lessons. Crickets.
A little frustrated, you assign them a five-minute video: “How to Give Guests a One-Of-A-Kind Experience” by a noted restaurant celebrity known for his influence and enthusiasm.
Finger crossed …
The next day, you overhear the new hires talking about the video, they’re even swapping ideas. After walking away, you probe: Sounds like you guys watched the video, then? “Yeah,” one of your trainees responds. “This is the fifth time I’ve watched it. I’ve really got to work on my first impressions and the smiling, otherwise, you’re a gonner!”
Now we’re talkin’. But why was the video so much more memorable than your killer in-class lesson plan?
The Use of Video is On The Rise
What’s funny about the restaurant industry is that a lot of things change and nothing changes at all. You still have to deliver the same seven(ish)-days of onboarding and training content. But, as restaurant trainers are discovering, the method of delivery is drastically changing.
By 2019, internet video traffic will be 80 percent of all consumer traffic. By then, nearly a million minutes of video content will cross the internet EVERY second, meaning there will always be new, fresh content to view, whether it’s a live stream of a cat in a superman costume (that’s a real thing!) or your employees posting a SnapChat video every 60-freakin’ seconds.
It’s not all outlandish content on the internet either. Companies are continuing to take advantage of the benefits that video provides to improve their restaurant training programs. In fact, this year, 98 percent of companies are predicted to use video as part of their digital learning.
The Benefits of Restaurant Training Videos
Your new hires have plenty to remember from week-to-week. They’ve got to learn how to memorize the menu or specials in one day, deliver customer service according to your brand’s standards, comply with food safety procedures, and remember how to execute opening and closing processes properly. While you could teach that all in one lesson, wouldn’t a fun video of each item they need to give them a better opportunity to learn the material?
Restaurant training videos can help you deliver all of that content in an engaging way.
Videos can generate more thought-provoking discussion
Seeing incorrect food preparation or bad bathroom hygiene behavior can be a lot more compelling than talking about it. In this case show and tell is more impactful than just talking about it.
Videos are a great way to develop customized content
What if you created restaurant training videos that addressed common questions specific to your restaurant, like “What exactly does the proper bar set up look like?,” or “How do you pour our restaurant’s Manhattan?,” and even “How handles an unhappy guest.”
Videos are available and rewatchable at any time!
Should you require your employees to watch video on their own time? That’s up to you if you are able to pay them for their time (and have a way to track it). But what’s great about video is that it makes it possible for your employees to re-watch the training on their own time at home if they decide they want to put in some extra unpaid study time.
Videos can be funny
People watch videos like “David After Dentist” over and over because it makes them laugh. What if you had a little fun with your Customer Service or even your Introduction to HotSchedules video? We love what our users pull together each year for our HotSchedules Video Contest .
Videos are mobile
Space isn’t always readily available in a restaurant – especially for a line of desktop computers. What’s great about video – and this is pretty obvious – is that it can be viewed on a mobile device. In fact, it’s not uncommon for restaurants to purchase a few mobile tablets for their new hire training.
The advantage of adding a video component to your e-learning training is that you can be as creative as you want to be when determining what you want your employees to learn. Using the Clarifi Talent Development application, you can also store all your content into one, central online branded academy.