If the restaurant industry has a pulse, right now it’s pumping lots of data, predictive analytics, and insights through open APIs and intelligent technology. MarketingVitals had their fingers on that very pulse during their RestCon Conference in Plano, Texas last week.
When sales are down and traffic is stagnant the knee-jerk reaction is to go to marketing and ask for a big, bold idea - LTOs, BOGOs, attention and media-grabbing menu items. More often than not, the tactic works. But there are also ways for operations and IT teams to work together to find ways to monetize data to drive revenue and streamline operations.